Heritage Bread Flour vs. Store-Brand Flour
FLOUR IS NOT SUPPOSED
TO TASTE LIKE NOTHING
Chosen for flavor, not just yield. Organic heritage wheat, nothing else.
Shop Heritage Bread Blend★★★★★ 5.0 from 2,558 reviews · Certified USDA Organic
Sunrise vs. Big Flour
Start with what’s in the bag and what you can trace back to the field.
All-Purpose Flour
Our flour is never bleached or bromated. The pale color comes from the wheat’s own endosperm.
And in the bite? What a baker said:
“Great texture and flavor, theres definitely a taste difference as compared to the big named flours, this is better.”
“You can SMELL the difference.”
Taryn K., customer review
Freshly milled flour has a distinctive aroma, and it is one of the first things our customers notice.
clean taste and aroma when opening the bag and when baking.
“I just love this flour you smell, feel and taste the freshness of it”
Kimberly F., verified review
Milled in small batches rather than held in bulk storage, and every bag carries the date it was milled.
“This Is the only flour and grains that I can eat!”
Patricia D., verified review
Turkey Red and White Sonora are pre-hybridization varieties, not the modern hybrids most flour is milled from.
Why It Costs
What It Costs
The wheat is the starting point. Our blend uses Turkey Red and White Sonora, two heritage varieties from before the 1950s.
Turkey Red and White Sonora yield less per acre
These varieties typically yield less per acre, which makes them more expensive to grow. What you get back is a wheat with distinctive flavor and baking characteristics.
Milled fresh
Milled in small batches and shipped soon after, rather than held in storage.
Certified organic
USDA Organic and Non-GMO, grown without glyphosate, unbleached, unbromated, with no added enrichment or enzymes.
Grown on our own fourth-generation wheat farms in Colorado, Washington and Kansas, and milled in small batches in Minnesota.
Rebuild Your Pantry
Same wheat, same mill, right across the shelf — flours, mixes and cereals.
Heritage Bread Blend$10.49 · 2 lb
Heritage WhiteAll-Purpose$9.99 · 2 lb
Heritage Pizza Flour$9.99 · 2 lb
7-Grain HeritagePancake Mix$13.49 · 2 lb
Organic Oat Cereal$11.00 · 2 lb
What People Write to Us
5.0 from 2,558 reviews. Nothing tidied, nothing paraphrased.
★★★★★
You can SMELL the difference.Taryn K.
★★★★★
It smells real...like the wheat field is right outside my door...Bonnalyn P.
★★★★★
This is the absolute best flour ever! So fresh and finely milled.Tracey R.
★★★★★
This flour has made my sourdough bread even more light and the crust so easy to cut, while still remaining crisp.Tammie S.
★★★★★
The milling date was only a few days before we received the delivery.Adam P.
★★★★★
Flavor, clean smell, texture, easy & forgiving, love itSusan C.
★★★★★
Looks, smells and tastes absolutely perfect!!!Lyubov Z.
★★★★★
I make a no knead bread with this and the crumb and crust are excellent.alyce
★★★★★
Easy to use, flavor is wonderful and I know I’m baking with the highest quality flour I can buy!Kris K.