Heritage White vs. Store-Brand Flour
FLOUR IS NOT SUPPOSED
TO TASTE LIKE NOTHING
Chosen for flavor, not just yield. Organic heritage wheat, nothing else.
Shop Heritage White Flour★★★★★ 5.0 from 2,558 reviews · Certified USDA Organic
Sunrise vs. Big Flour
Start with what’s in the bag and what you can trace back to the field.
All-Purpose Flour
Our flour is never bleached or bromated. The pale color comes from the wheat’s own endosperm.
And in the bite? What a baker said:
“I noticed the difference with my first batch of bread. The dough had a smooth slick texture that baked up into beautiful loaves & the aroma was so intense as was the flavor.”
“I just love this flour you smell, feel and taste the freshness of it”
Kimberly F., customer review
Freshly milled flour has a distinctive aroma, and it is one of the first things our customers notice.
Flour has really enhanced my starter. So fine and smells great
“Fresh flour is so much more enjoyable to work with, tastes FAR better, and brings life to the food.”
Ebenezer S., verified review
Milled in small batches rather than held in bulk storage, and every bag carries the date it was milled.
“This flour is finer than conventional flour. It makes all my baking taste lighter too.”
Gloria B., verified review
Turkey Red is a pre-hybridization variety, not the modern hybrids most all-purpose flour is milled from.
Why It Costs
What It Costs
The wheat is the starting point. Our white flour is milled from Turkey Red, a heritage variety grown long before the modern hybrids.
Turkey Red yields less per acre
This variety typically yields less per acre, which makes it more expensive to grow. What you get back is a wheat with distinctive flavor and baking characteristics.
Milled fresh
Milled in small batches and shipped soon after, rather than held in storage.
Certified organic
USDA Organic and Non-GMO, grown without glyphosate, unbleached, unbromated, with no added enrichment or enzymes.
Grown with CEAD Farms, run by a fourth-generation wheat farmer, and milled in small batches in Minnesota.
Rebuild Your Pantry
Same wheat, same mill, right across the shelf — flours, mixes and cereals.
Heritage WhiteAll-Purpose$9.99 · 2 lb
Heritage Bread Blend$10.49 · 2 lb
Heritage Pizza Flour$9.99 · 2 lb
7-Grain HeritagePancake Mix$13.49 · 2 lb
Organic Oat Cereal$11.00 · 2 lb
What People Write to Us
5.0 from 2,558 reviews. Nothing tidied, nothing paraphrased.
★★★★★
Such a noticeable difference from any top store brand flours. So glad I gave it a tryKimberly
★★★★★
Amazing quality. So much better than store boughtArthur P.
★★★★★
The best all-purpose flour.Angie D.
★★★★★
Taste great and love that it has no chemicals. A lot better than from the grocery store!Tammy
★★★★★
This flour makes the softest, flavorful tortillas, even my family noticed the difference!!!Gilda
★★★★★
I love the fineness of the flour and the taste! Great productCathy
★★★★★
I enjoyed the flavor as well of texture of this white flour.Sheila W.
★★★★★
Love the flour!! So fresh and enhances flavor.Carol M.
★★★★★
Best flour I’ve ever used.Elizabeth